I could probably make some moral argument against that account, but I can’t say I care, honestly. I lapped up much nastier gossip back in the days of the tabloids and blogs. Really, I think my main gripe with the person running DeuxMoi is that they’re not very good at it. Good gossip has some wit and levity to it - even Perez was capable of a funny turn of phrase every now and then. But whoever’s running the DeuxMoi page has the cadence, written and otherwise, of a teenager. So imagine my surprise when it turned out the account’s mystery proprietor is supposedly a woman in her thirties.
I guess it’s a matter of taste, too. I don’t have an interest in most of the people that make up the account’s submissions, which seem to be juvenile and mainly fan-driven (a lot of teen fans posing as industry insiders and misspelling words like "producer"). Which isn’t new, to be fair. I remember toward the end of his reign at E!, Ted Casablanca cooked up a lot of suspect blind items that seemed to be wish fulfillment for fans. The quack that runs Crazy Days and Nights (whom DM promotes a lot) built his blog on the same thing, trawling fan forums and comment sections to spin stories that would appeal to particular fanbases and keep them coming back for more. With social media, the boundary between “stan” and scribe is nonexistent now, so this kind of pandering is incessant and the types of celebrities that dominate the coverage on a page like DM seem to appeal mostly to kids with endless free time and an Internet connection.
I don’t know if anyone remembers, but there used to be this juicy Tumblr back in 2012 called "Fashion Industry Confessions.“ Like DM, it was based on reader submissions, but they at least had an air of credibility. I don’t know the first thing about the fashion world, but that didn’t really matter; the gossip people sent in had a certain connoisseurship of the business (certain photographers, agencies, editors, etc.) that made it fun to read and as if someone was leaning and whispering in your ear. No one at DM, let alone DM herself, seems to really know what they’re talking about, so every other submission seems to follow a pattern: [TV streaming actor fad of the week] is really hot right now and getting casted [sic] in a really big project!!!
You know what I mean? I don’t know if I have any longtime followers, but back in the early years of this blog I used to do similar posts compiling celebrity stories and encounters people sent in (I called them "dirt” posts). And I’m sure, like DM, a large chunk of it was bullshit, but I at least tried to filter out anything too fan-y.
I know this all probably sounds like sour grapes, but I’m not jealous. Honest! I’m just a dick. You guys know that well enough. And I’m curious to see how long DM lasts before she/it tapers out. Perez’s big undoing was his "selling out" - when he became too close to the stars he was writing about, his readers turned on him. I don’t follow DM, so I only absorb its content in bits and pieces, but from what I’ve seen the owner has fallen into a similar trap. Too much sponsored content and PR-friendly fluff, and a pretty clear goal, like Perez, to make herself into a brand and celebrity. I wish her luck.